Reach relevant searches
Structure your campaigns around the services and customers you want to reach.
Make the click
worth paying for.
Google Ads, conversion tracking and landing-page optimisation for businesses that want paid traffic tied to real enquiries rather than a dashboard full of impressions.
- Speak directly to the designer
- Scope and price agreed first
- Your accounts stay yours
- Built around your business
DirectWork with the designer
Clear scopePrice and deliverables agreed first
Your accountsOwnership explained from the start
Private previewReview the work before launch
What this changes
Get the whole enquiry journey working.
You have an established service, capacity for more work and a management budget plus separate advertising spend.
Make the click count
Align your adverts, landing pages and enquiry journey.
Know what is working
Use agreed conversion actions and actual campaign data to guide changes.
Considered from the start
The advert is
only the beginning.
The campaign, landing page and follow-up need to fit together. We agree the audience, media budget and actions to track, then use that information to guide improvements.
Illustrative design direction.The scope
The details that make it work.
Design, content and the practical setup. We confirm the exact deliverables in your proposal.
Campaign structure
Organise campaigns and ad groups around commercial intent, services and the geography the business actually serves.
Tracking
Set up meaningful conversion actions so calls, forms and key enquiries can be measured rather than guessed.
Landing-page alignment
Match the page to the search and the promise in the ad, reducing the gap between the click and the next action.
Optimisation
Use search terms, conversion data and landing-page behaviour to decide where budget and attention should move next.
How it works
A clear brief.
A useful preview. A proper handover.
You know what we are working on, what needs your input and what happens next.
Audit the route
Review the offer, existing account, search demand, tracking and destination pages.
Launch cleanly
Build the campaign structure, conversion measurement and page alignment around the commercial goal.
Refine with evidence
Use real search-term and conversion data to improve targeting, spend and the landing experience.
After delivery
A clear handover.
Someone to come back to.
We confirm access, responsibilities and the next steps before delivery. Ongoing support or further work is agreed separately, so you know what is covered.
Explore updates & care ↗Your accounts stay yours
Domain, hosting and access arrangements are clear from the start.
A practical handover
Know how the website is managed and who handles each part.
Care by agreement
Updates, backups and support are confirmed in your chosen scope.
Useful changes, clearly priced
Send a new service, a changed price or the next improvement. We agree the work first.
Work you can check
Real businesses.
Considered websites.
Client website
Robell Control Systems↗
Engineering & building controls
Service pages · Project case studies · WordPress
Client website
Five Rise Landscapes & Fencing↗
Landscaping & fencing
One-page website · Search foundations · EnquiriesClient website projects. Their case studies explain the delivered scope.
The investmentKnow where you stand.
Know where you stand.
Before we start.
CLEAR SCOPE · WRITTEN PRICE
Discuss the scope ↗Advertising management from £700/month
Advertising spend is paid separately to the platform. Campaign scope and any landing-page work are agreed before starting.
Do you manage Google Ads as well as the landing page?
Yes. Where it makes sense, Kingdom can connect the campaign structure, tracking and landing-page work so there is one owner of the route from search to enquiry.
Is ad spend included in your fee?
No. Media spend is paid directly to the advertising platform and kept separate from management, creative or landing-page work so the commercial model stays clear.
Can you work with an existing Google Ads account?
Yes. Existing campaigns and conversion tracking can be audited first, then rebuilt or improved where the evidence supports it.
Bring the right
pieces together.
All services ↗Your next step
Tell us what you need.
We’ll help you shape it.
Share your website and what you want to improve. We’ll explain the options and a sensible starting point.