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Hair & beauty · Design concept

Website concept for FORME

An appointment-led salon website, with treatments, pricing and booking brought into one clear journey.

Client
FORME
Sector
Hair & beauty
Scope
Full-page visual design · Content structure · Enquiry journey
Build
Full-page design concept
Year
2026
Project
Design concept
FORME
FORME website
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Full-page design concept.

The brief

A clearer route from first impression to enquiry.

An appointment-led salon website, with treatments, pricing and booking brought into one clear journey.

The problem

What needed to change.

The direction brings the main services, customer questions and next steps into one considered page.

The build

Designed around the visitor journey.

The full-page design connects the hero, service information and enquiry or booking interface with typography and imagery shaped around the business.

  • Full-page visual design
  • Service and content structure
  • Enquiry or booking interface

The design direction

The finished direction.

A complete visual direction for the website, showing how the content and customer journey could work together.

Your business could be next.

Tell us what you do. We’ll help you work out the right next step.